Are you in need of a lip balm that has the ability to make you feel pretty? Do you want a lip balm that can speak to your character and style? EOS Lip balm may be the product that you have been searching for.
EOS is a lip balm brand that was founded by Jonathan Teller and Craig Dubitsky and co-founded by Sanjiv Mehra, which is also the managing partner. EOS stands for Evolution of Smooth. It was started because the founders wanted to create a lip balm that was not just the traditional unisex lip balm. They wanted to appeal more to the women because women usually use lip balm as apart of their makeup routine. It was known to be an essential product for makeup. EOS figured they could create varieties of skin care products from the looks, to the smell, to the quality in order to expand their brand. Therefore, more women started buying their lip balms, like celebrities Kim Kardashian and Miley Cyrus and sales skyrocketed.
The founders of EOS (evolutionofsmooth.ca) have never shared their business strategy until now. They felt that their supporters needed to know more about them and their story. EOS wanted to make their Target customers feel pretty with just applying the EOS lip balm and nothing else. That’s how fantastic the product is! They set out to form more of an emotional bond with their buyers from Amazon. EOS really didn’t want to over step the products that were currently on the market but add to them. By doing that, they are sure to stay around for years to come and not just be a gimmick and fade away.
The EOS brand is very successful. Their brand is in stores all around the world. They currently are selling over 1 million units per week. https://www.costco.ca/eos%C3%A2%E2%80%9E%C2%A2-Lip-Balm-6-pack.product.100322342.html
For a great read: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick