Don Ressler is a serial entrepreneur, who is responsible for the success of various startups, including Intelligent Beauty. Presently, a fashion brand that he co-founded, TechStyle Fashion Group (formerly JustFab), has gained much success in the competitive fashion industry. Don founded TechStyle Fashion Group alongside his business partner, Adam Goldenberg in 2010. The company offers high value-brands on a membership plan. They offer personalized and trendy brands at an affordable price. They have over 4 million active members. At TechStyle, design, technology and innovation are at the core of their corporate culture. Their success is attributed to a blend of personalization, data science, and membership commerce.
TechStyle journey started in 2001 when Don Ressler met his co-CEO Goldenberg at Intermix Media. Goldenberg was then COO of Intermix. The duo partnered to form Alena Media, an ecommerce and performance advertising firm, which generated huge profits for Intermix. When Intermix was acquired in 2005, Ressler and Goldenberg used Alena’s strong team to develop Intelligent Beauty, a direct-to-consumer brand building business. Through Intelligent Beauty, they created DERMSTORE, an online shop for skincare and cosmetics, and SENSA, a weight-loss system. In 2008, Don and his partner received $43 million in funding for the two companies from Technology Crossover Ventures.
The following year, Intelligent Beauty launched its 3rd company, JustFab, with a $33 million of funding from Matrix Partners. Two years later, JustFab had over six million subscribers on apparelnews.net. Their second round of funding saw them secure $76 million from Matrix Partners, Rho Ventures, Crossover Ventures and Intelligent Beauty. Since then, Don Ressler and his partner have been working towards expanding the company’s services to new markets. The two shrewd entrepreneurs launched kid’s fashion brand, Fabkids, in 2013, and acquired The Fab Shoes, an e-commerce site. This company offered innovative services that wooed many clients in Europe. After completing Series C funding round that saw them raise $40 million, JustFab collaborated with Kate Hudson to launch Fabletics, an activewear brand, in the same year. They also acquired their rival company, ShoeDazzle. The fashion moguls took their services offline by opening their flagship showroom in 2013. In 2016, they rebranded JustFab to TechStyle Fashion Group.