Every successful business owner has a journey. The journey is often accompanied by a purpose. In the case of Fabletics, the purpose was to bring active wear to women that is better in every way. Among the aspects of active wear that is being improved on are designs, colors, and material. Women have had complaints about the quality and the style of active wear for a long time. A lot of the complaints are also geared towards clothing in general for women. Kate Hudson herself has seen the shape that the fashion industry is in and pursued her desire to make changes.
When Kate Hudson has started Fabletics, she has wanted to send a message and address a lot of the neglected aspects of the market. Among the issues that she has addressed is how the fashion industry has not been very helpful with how they are addressing the market. For one thing, many of the clothes that are offered are only for women that are smaller. This can be very discouraging for women that are looking to get themselves in their ideal shape. Kate Hudson understands that this is not good for the women or their journey to getting themselves to their ideal weight and body shape.
Fabletics has gone from a new online brand to a successful brand with even a few physical locations. This has given celebrities like Kate Hudson and even Demi Lovato a chance to make their mark in the fashion industry and make their purposes known to people. There have been many objectives behind Fabletics. One of these purposes have been to empower women to pursue greater health and fitness. Among the ways that this is achieved is through offering clothes in their size. With this approach, Fabletics has become an all inclusive store for women of all sizes.
Kate Hudson has not only sought to empower women to live a healthier life, she has also helped spread awareness on breast cancer. Fabletics has become more than a fashion retailer. It has become an entity that takes on social and health concerns. Kate Hudson is willing to fight for the rights and health of women so that they will be able to live a more productive and positive life which can spread to other women. Kate Hudson not only wants to encourage others to live a healthy life but also look the way they want.