For many years, the fashion e-commerce business has been dominated by Amazon, and it continues to be the market leader still. However, one company that shook its position and gave it a tough run for its money in the athleisure category is Fabletics. It is a company that is established in the year 2013 to bring quality and affordable athleisure wear for women, and it continues to be one of the top choices of women today in the market it serves.
It has already made a huge market for itself in the United States and has a presence in Australia and the United Kingdom as well. Fabletics started as a company that would offer fitness wear for women, and soon it became a leader in the athleisure segment. Even leading e-commerce brands like Amazon has been facing difficulties increase its sales with the competition from Fabletics being very fierce.
Kate Hudson says that for any company to grow and sustain the success it achieves, it has to remain consistent in the quality of products and services it offers. Fabletics doesn’t only ensure that the products are top notch and durable, but also affordable as well. Moreover, the company has a dedicated customer service helpline that provides customers answers to all their queries.
Kate Hudson, as a co-owner of Fabletics, has contributed immensely to its success, firstly from her popularity. Her association with Fabletics has helped the brand get that much-needed boost in an oversaturated fashion retail business. As a subscription retailer, it is necessary for the people to relate to a brand and see a face that they can trust. Kate Hudson, as the owner as well as the ambassador of the brand, has helped in ways more than one to push the brand to the position it is in today. Fabletics has also received the top ratings from the Better Business Bureau, which speaks a lot about the company.
Kate Hudson has been deeply involved in the company’s operations, whether it is deciding the social media strategy of the company or its marketing policies. As a brand, Fabletics has matured a lot over the last couple of years, which has helped the management decide to open physical stores across the country. It is a part of its reverse showroom technique, which would allow the company to gain more customers and reach out to a broader audience without coming across as too aggressive.