Whitney Wolfe, CEO of Bumble, Takes on More than Dating

Across Texas Patch published Amanda Moore’s article “Buzzing with Feminism: Whitney Wolfe Herd’s Journey to Queen Bee” earlier this year to discuss the CEO and Whitney Wolfe Herd founder of Bumble and her meteoric rise to the top of the technology industry. It also discusses some of the issues Ms. Wolfe Herd had to deal with like sexism and sexual harassment.

Auditioning to be the fourth sister 🙇‍♀️ @haimtheband X @bumble 🙌

A post shared by Whitney Wolfe Herd (@whitwolfeherd) on

Whitney Wolfe Herd showed an early entrepreneurial streak when she was studying International Studies at Southern Methodist University. She was also dedicated to helping make the world a better place to live in. Her early ventures include the “Help Us Project” and the “Tender Heart” non-profits. She began the “Help Us Project” after the BP oil spill in the Gulf Coast. Wolfe partnered with the stylist Patrick Aufdenkamp to create bamboo totes to raise money for ocean conservation. The bags were promoted by celebrities like Kate Bosworth and Rachel Zoe which brought the campaign into national awareness. All the funds raised went to the Ocean Futures Society which helped benefit the marine habitat damaged by the spill. “Tender Heart” began soon after, also in partnership with Aufdenkamp, to help raise awareness of human trafficking.

After completing her education at SMU, Whitney Wolfe Herd joined the technology community. She started working at a startup dating app that allowed users to swipe right on people they were interested in and to swipe left on those they were not interested in. After striking a fire with Tinder at her father’s cabin, Wolfe came up with the name Tinder. She quickly became the vice president of marketing and built the company’s initial college marketing strategy. However, in 2014, Wolfe filed a sexual harassment lawsuit against the company and decided to leave. This encouraged her to create social platforms that are based in modern society that are more friendly towards women.

This allowed her to create Bumble. After a discussion with Andrey Andreev, the founder of a popular London-based dating app, she created a digital platform with women in control. She wanted to bring the dating space into the contemporary world where women were not simply waiting around for the men to initiate contact. The company has also recently started venturing into other verticals, allowing the app to become a social network. Bumble BFF allows potential friends to connect while Bumble Biz acts as a networking tool for people in Business.

This is also discussed in the Tech Crunch article by Jordan Crook titled, Bumble CEO Whitney Wolfe Herd is Coming to Disrupt SF”. She was named one of Time’s most influential people of 2017 and is speaking at Disrupt SF 2018.

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