Alejandro Pena on the Importance of Corporate Charity

Alejandro Pena, Keter CEO, has leveraged corporate charity through environmental, social, and governance (ESG) efforts for business success and its operations in the macro environment. ESG issues are far-reaching and impact business activities and growth, hence, organizations must be attentive. Under the leadership of Pena, Keter, the prominent resin-based garden and home products manufacturer founded in Israel, has made ESG efforts the cornerstone of its business activities and operations in the macro environment.

The company, through the CEO, recognizes ESG and how it will affect its business operations, the community it operates in, and the consumers it serves. This is a step ahead relative to other companies. According to Alejandro Pena, Keter has many stakeholders and dynamic purposes. The company is responsible to its shareholders, the community, the environment, and the world. As the niche leader, the company makes ESG guidelines a fundamental part of its economic philosophy. Pena regards the efforts as the distinguishing factors and a strategy for the business to position itself within the community.

The Value of Sustainability in Business and the Increasing ESG Focus

Keter’s chief financial officer and stakeholders are excited that consumers are willing to spend more for sustainably acquired products and services. This owes to the company’s zeal for market evolution and consumers’ recognition of what is harmless for the environment and the world. Alejandro Pena highlights the firms sustainability pledge in daily manufacturing processes, with a step already implemented last year by using recycled resin and enhancing operations efficiency to eliminate carbon from the processes. The efforts produce environmentally-friendly products and create a sense of purpose and a cohesive culture for its employees.

Keter is a prominent company, operating 29 plants in Israel and other European parts. The production sites and the market are not far apart, hence, reducing transportation expenses. By upholding a consumer-centered approach to business, the company aspires to attain leadership in sustainability.

Follow Alejandro Pena at Twitter: http://Twitter.com/keterceo

Alejandro Pena, Keter CEO, has leveraged corporate charity through environmental, social, and governance (ESG) efforts for business success and its operations in the macro environment. ESG issues are far-reaching and impact business activities and growth, hence, organizations must be attentive. Under the leadership of Pena, Keter, the prominent resin-based garden and home products manufacturer founded…

Alejandro Pena, Keter CEO, has leveraged corporate charity through environmental, social, and governance (ESG) efforts for business success and its operations in the macro environment. ESG issues are far-reaching and impact business activities and growth, hence, organizations must be attentive. Under the leadership of Pena, Keter, the prominent resin-based garden and home products manufacturer founded…