Zaxby’s Stands Out with an Enhanced Rewards Program

Zaxby’s, the wildly popular fast-casual restaurant chain known for its delicious chicken sandwiches and wings, has cemented its spot at the top of the leaderboard for quick-service restaurant apps. While most major chains experienced stagnating or declining download rates in November 2022, the chain’s app downloads surged an astounding 317 percent compared to January. This meteoric rise is due to the enhancements to their loyalty rewards program (Zax Rewardz) in September 2022.

Upon sign-up, the revamped Zax Rewardz program tempts new users with a complimentary Big Zax Snak meal. This mouthwatering freebie includes three Chicken Fingerz, Texas Toast, Zax Sauce, Crinkle Fries, and a Coca-Cola Freestyle drink. Zaxby’s pampers its loyal fans by consistently offering free delivery promotions. For instance, all Zax Rewardz members can enjoy free delivery every Sunday in May and during a designated free delivery week from April 24th to 30th.

Members effortlessly accumulate points, earning 10 points for every $1 spent. They can redeem the points for free menu items or enticing discounts. The food brand streamlined the redemption process to delight customers. “While other loyalty programs scale back on rewards value, we reaffirm our commitment to loyal customers with an appealing sign-up offer and seamless earning and redeeming of rewards,” said the chain’s CMO, Patrick Schwing.

The ingenious program design and consistent value delivery through the app have won over consumers. Since launching in September 2022, the active user count has more than doubled, and the app boasts an impressive 4.7-star rating. Zaxby’s chain surpassed competitors like Domino’s, Dunkin’, and Subway, which have long dominated the quick-service app rankings.

With stagnation pervading the industry, Zaxby’s offers a blueprint for leveraging mobile technology to cultivate meaningful customer relationships. Their meteoric app growth exemplifies the power of pairing craveable food with frictionless reward redemption to drive engagement.

While competitors promote short-term gimmicks like sandwich day promotions or subscription drink deals, Zaxby’s enhances long-term loyalty. The brand’s focus on easing points earning and redemption provides lasting value that keeps customers returning. With appetizing food and a thoughtful rewards program, Zaxby’s will continue to succeed in 2023 and beyond. Visit this page for related information.

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Zaxby’s, the wildly popular fast-casual restaurant chain known for its delicious chicken sandwiches and wings, has cemented its spot at the top of the leaderboard for quick-service restaurant apps. While most major chains experienced stagnating or declining download rates in November 2022, the chain’s app downloads surged an astounding 317 percent compared to January. This…

Zaxby’s, the wildly popular fast-casual restaurant chain known for its delicious chicken sandwiches and wings, has cemented its spot at the top of the leaderboard for quick-service restaurant apps. While most major chains experienced stagnating or declining download rates in November 2022, the chain’s app downloads surged an astounding 317 percent compared to January. This…