How Robert Kraft Implements Sustainability In His Companies

As one of the most successful businessmen in the world, Robert Kraft understands that good business and sustainability can go hand-in-hand. It’s why his company, The Kraft Group, practices eco-friendly principles in all of their businesses on a daily basis.

Robert Kraft’s unique approach to business from a sustainability perspective makes him a forward-thinker when it comes to establishing new business practices. He has made sustainability a priority throughout his career, ever since he was just starting out as a young executive developing the paperboard industry; which has turned to be the largest privately owned paper manufacturing company in America. It’s why Kraft has turned out to be an industry leader and innovator.

Many of the practices that he puts into practice today were pioneered by Kraft himself back then.

Zero Waste Linerboard

Robert Kraft established a new business unit which primarily made recycled packaging products. The company was designed with the mission of making new packaging that would help prevent waste and pollution as well as to utilize waste in the most productive ways possible.

One of their more notable breakthroughs was developing a linerboard that was 100 percent post-consumer waste fiber and water. This product was a major milestone in protecting the environment and was a new standard for the recycling industry.

A Green Stadium

The Kraft Group invested millions of dollars in creating their state-of-the-art Gillette Stadium. This football stadium wasn’t just built to be a major sports venue, but also to be a role model in environmental responsibility. The stadium houses the New England Patriots, who are Robert Kraft’s beloved team.

The stadium has its own solar panels, which provide enough electricity to power all of the facilities in the entire complex. The facility is considered to be one of the most energy and water efficient NFL stadiums in North America.

Robert Kraft understands the importance of being an example for others and is an advocate for sustainability. He is one business leader who works to improve the current state of the environment for future generations by encouraging others to make positive changes. Refer to this article for additional information.

 

More about Kraft on https://www.bloomberg.com/billionaires/profiles/robert-k-kraft/

 

 

 

 

As one of the most successful businessmen in the world, Robert Kraft understands that good business and sustainability can go hand-in-hand. It’s why his company, The Kraft Group, practices eco-friendly principles in all of their businesses on a daily basis. Robert Kraft’s unique approach to business from a sustainability perspective makes him a forward-thinker when…

As one of the most successful businessmen in the world, Robert Kraft understands that good business and sustainability can go hand-in-hand. It’s why his company, The Kraft Group, practices eco-friendly principles in all of their businesses on a daily basis. Robert Kraft’s unique approach to business from a sustainability perspective makes him a forward-thinker when…