Leopoldo Alejandro Betancourt Lopez Provided Essentials for a True Business Model

It’s the Holy Grail for uncounted numbers of wannabe entrepreneurs. Find some uncomplicated product to sell, take it online and blast it across all social media platforms and hope a few posts go viral. What then follows is a ton of cash.

 

The only problem with that scenario is that most often falls flat. However, some sellers break the mold, and the saga of Hawkers Sunglasses is certainly a case in point.

 

The first pair was sold before Hawkers was even a business. A group of entrepreneurs were attempting to build a new Spanish-language classified ads site. Almost as an afterthought, they decided to sell a pair of sunglasses as “a side hustle.”

 

The sunglasses sold briskly. Seeing an opportunity, the team scrambled to create their own line of shades and then started selling with a vengeance. It really took off. The sales figures were enough to attract the eye of a highly accomplished international investor. That would be Leopoldo Alejandro Betancourt Lopez.

 

He opted to go in big and helped organize a significant funding round that eventually brought in more than $50 million. Hawkers Sunglasses became an official business in 2013, and by 2016, was bringing in tens of millions per year.

 

Budding entrepreneurs would do well to study the case of Leopoldo Alejandro Betancourt Lopez and the journey of Hawkers. It shows that simple success can happen fast — but to build a true, lasting business model, one needs the experience and background of a seasoned investment expert.

 

Leopoldo Alejandro Betancourt Lopez began his career by earning a degree in economics and business administration from a fine college, Suffolk University in Boston. In the years before Hawkers, he worked at the top of his field in the oil & gas industry, banking and other realms.

 

It takes someone with the talent and influence of a Leopoldo Alejandro Betancourt Lopez to back a new company with solid investment and a complicated business plan that transcends a simple social media campaign.

It’s the Holy Grail for uncounted numbers of wannabe entrepreneurs. Find some uncomplicated product to sell, take it online and blast it across all social media platforms and hope a few posts go viral. What then follows is a ton of cash.   The only problem with that scenario is that most often falls flat.…

It’s the Holy Grail for uncounted numbers of wannabe entrepreneurs. Find some uncomplicated product to sell, take it online and blast it across all social media platforms and hope a few posts go viral. What then follows is a ton of cash.   The only problem with that scenario is that most often falls flat.…